The new “Air Jordan 37” is exposed. If nothing else, Jordan Brand will soon add the Air Jordan 37 to the boots series before the 2022-2023 NBA season~ There is already a preliminary exposure of the physical object + upper foot! A photo of Boston Celtics forward Jayson Tatum wearing the unreleased shoes was recently posted online. A leaked spec sheet was also shown, breaking down silhouettes of key elements. It is expected to feature design elements inspired by the Air Jordan 7, as seen in the ankle collar and multicolor outsole. Based on the pictures, the upper is expected to be made from a lightweight and translucent leno weave material, reinforced with an exoskeleton on the sides for support. According to previous leaks, the midsole of the shoe will include a double-layer Zoom bag in the forefoot, a carbon fiber plate in the midfoot and soft Formula 23 foam in the heel (also used in the new Jordan Luka 1). The Air Jordan Legacy 312 Low is coming in two colors. The Air Jordan Legacy 312 is named after Chicago’s area code 312. It combines the most classic elements including Air Jordan 3, Air Jordan 1 and Air Trainer 2, and is highly recognizable!
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“Maintaining the illusion of uniqueness or exclusivity to one’s peers — ‘keeping up with Jones syndrome’ — has always been critical to the appeal of foreign brands in China,” said Adam Knight, co-founder of cross-cultural agency TONG, however. , these scarcity strategies will only add to the excitement and urgency of consumers. Additionally, they capitalized on Gen Z’s desire to stand out. “Maintaining the illusion of uniqueness or exclusivity to one’s peers – ‘Keeping up with Jones Syndrome’ – has always been critical to the appeal of foreign brands in China. Gone are the days when having a classic Chanel or LV bag was enough Go back.” Score with Chinese basketball fans. Long ago, Nike knew that the success of its shoes depended on the rise of basketball. That’s why Terry Rhoads, the former Nike China sports marketing director, even donated equipment to Shanghai schools in the 1990s and organized Shanghai’s first high school basketball league. Meanwhile, the NBA struck a deal with CCTV to broadcast its games, helping cement the popular American sport in local culture. Now, China has more than 625 million basketball fans, and the NBA China’s operating value is as high as 5 billion US dollars.
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