At the same time, the Jordan brand has also been hailed as a catalyst for modern sneaker culture. That influence extends to China, where Jordan has invested heavily since 1997 by promoting basketball, partnering with local athletes and opening the largest Jordan store in Chengdu. In fact, while Nike’s sales plummeted due to the pandemic in fiscal 2020, Jordan Brand continued to shine, with revenue in China up more than 50% to nearly $1 billion.
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In addition to cooperating with Nike and MJ on the Air Jordan 3 commercial shoot, director Spike Lee also spoke highly of the Air Jordan 4, and also loves this classic shoe very much. Also shortly after the third return, MJ took the commercial TV commercial of Air Jordan 4, and White Cement white cement naturally appeared as the main feature. As an eye-catching sneaker that is back again, there is such a resource for publicity shortly after the return to know that this colorway is very popular. Do you remember Air Jordan4 RETRO “THE SHOT”? Or do you really know what it means? AJ4’s fame is nothing more than the classic shot made by Jordan in the fifth game of the first round of the NBA playoffs on May 7, 1989. The word “THE SHOT” has been born since then. Although time has passed 30 years, I believe that as long as Jordan fans or fans who are obsessed with Aj series shoes, mention this game, they can’t help but think of jumping high after the lore, throwing fists and screaming in the air to celebrate. The figure and the classic pair of AJ4 black and red on his feet. Nike/Nike Air Jordan 4 Retro AJ4 Men’s Mid-Top Sports Basketball Shoe
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Now, with rumors swirling that Dior and Jordan will once again team up for three new colorways, the next chapter of the hype begins. But what exactly makes the pair so iconic and collectible in China and around the world?
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The second dog brother thinks that the appearance is quite ordinary. This is the casual sneaker promoted by Jordan. It has reached the third generation. The appearance value of the first generation dog brother thinks it is quite high. It also has a joint name with clot. The second generation is a bit ordinary Some, the overall design feels similar to the first generation, more concise. The appearance of the third generation is quite different from the previous two generations. In appearance, Brother Gou thinks it is really ordinary.
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The two dunked together. As Humphrey Ho, Managing Partner of Hylink Digital Solutions USA explains: “For Dior, this collaboration aims to remain relevant in the new streetwear-obsessed fashion world and continue to appeal to a younger audience. For Air Jordan In other words, it just adds to the exclusivity factor of an already high-demand shoe.鈥?
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Air Jordan 11 Low “UNC” North Carolina Blue, TITAN 22 and Jordan Brand from the Philippines, the sneaker store TITAN 22 and Jordan Brand, the Chicago Air Jordan 1 re-engraved exposure, the release is scheduled! & New grey-orange YEEZY 350 re-exposure! Chicago Air Jordan 1 Return Confirmed! This is the fourth return of the classic “Chicago” since 1985. The previous ones were in 1994, 2013, and 2015. As mentioned earlier, this time it is presented in the form of Reimagined. It is expected that this shoe will be released on October 29. It will be released on the same day, if you are interested, please wait patiently.
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The relationship between Jordan brand and Paris, a city full of artistic charm, has become stronger and stronger. During this decade, the cooperation between the two has never stopped. In 2019, Michael Jordan personally led Westbrook, Anthony and other signed stars to Paris to participate in the event. Deciphering China’s Dior and Jordan “Dior x Air Jordan” romance, the Supreme x Louis Vuitton collection has proven its staying power since its 2017 release — now resold for up to three times its retail price — but Dior x Louis Vuitton has proven its staying power since its 2017 release. The Air Jordan story is still being written.
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As basketball flourished, so did sneaker culture. The most athlete-recognized brand of all time, some Air Jordans are selling for as much as 6,600% off their original price in China. Fueled by local exchanges like Poizon, which averaged 40 million monthly active users when the Dior x Air Jordan line was down, the country’s sneaker market is expected to hit $10 billion by 2025.
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“Maintaining the illusion of uniqueness or exclusivity to one’s peers — ‘keeping up with Jones syndrome’ — has always been critical to the appeal of foreign brands in China,” said Adam Knight, co-founder of cross-cultural agency TONG, however. , these scarcity strategies will only add to the excitement and urgency of consumers. Additionally, they capitalized on Gen Z鈥檚 desire to stand out. 鈥淢aintaining the illusion of uniqueness or exclusivity to one鈥檚 peers 鈥?’Keeping up with Jones Syndrome’ 鈥?has always been critical to the appeal of foreign brands in China. Gone are the days when having a classic Chanel or LV bag was enough Go back.” Score with Chinese basketball fans. Long ago, Nike knew that the success of its shoes depended on the rise of basketball. That’s why Terry Rhoads, the former Nike China sports marketing director, even donated equipment to Shanghai schools in the 1990s and organized Shanghai’s first high school basketball league. Meanwhile, the NBA struck a deal with CCTV to broadcast its games, helping cement the popular American sport in local culture. Now, China has more than 625 million basketball fans, and the NBA China’s operating value is as high as 5 billion US dollars.
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That said, these shoes are very hard to come by. For one thing, there are only a few thousand pairs available for sale, each individually numbered. Due to the low volume, a raffle system was created so that interested parties could indicate their desired size, style and pickup location. Those who managed to win the lottery had to pay a high price: $2,200 high or $2,000 low.
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