First of all, let’s take a look at Jordan’s basketball shoes. Although the spy photos of the AJ37 generation have leaked, their main model is still the AJ36. These shoes have a good appearance and super performance. Several new color schemes have been exposed. The first is a joint model, which is a collaboration between Bal and AJ36 Low. The upper is made of black with some dark patterns on it. The lines on the neckline are more obvious. The outer edge of the shoelace hole is added with yellow lines. The tongue is made of suede material, and the inner lining is made of white outsole and black pattern combination. The midsole is also made of black, and the same is true for the outsole. The lines that were originally used as embellishments have become black and white patterns. The joint model has a tribal style and a high appearance. The second AJ36 LOW is more conventional, with a low-top shape, the upper is filled with light yellow, and black details are added to the tongue position. The Jumpman logo is expressed in lotus color, and there are raised dot patterns on the tongue. , is also filled with light yellow, with pink lines embellished, and the outsole is marbled. The overall feeling is relatively plain and pretty. The third pair is more powerful. It is a special model created by Jordan for NBA shooting coach Chris Matthews. The name is AJ36 Low “Lethal Shooter”. It can get the exclusive PE made by the brand, and the card surface is full. The texture and details of these shoes are perfect. Very in place, the upper is filled with black, and it becomes a suede material with dark patterns on it. There is a golden rose on the tongue, a golden splash of ink is added to the midsole, and a golden translucent crystal sole on the outsole. , the appearance is very high. The following pair of Air Jordan 36s are limited color matching. Can you see the relationship between him and Chinese culture? Brother Gou didn’t see it too much, but the shoes are pretty good-looking. The vamp is presented in a tie-dye style. It is composed of orange, blue, pink and other color transitions. The color blocks are more obvious, and the outsole is colorful and translucent crystal bottom, which is really too fancy. In the end, this pair of AJ36 is very strong. He is related to Anthony. Although the signature shoes have been discontinued, the brand is still very interested in him, and various PE styles are super attentive. Recently, a special model of AJ36 has been exposed on the Internet, which is related to a pair of shoes he wore in his early years. There are many details and he is very attentive. This pair of shoes is a special model made by Guage for its AAU League team (Team Melo). The full name is AJ36 Air Bakin PE Nike air bakin. His design inspiration is the sneakers NIKE worn by Guage when he participated in the AAU League in high school. Bakin, black and red, with a special texture on the upper, a very handsome color scheme, very meaningful, I believe the boys who get the shoes will be very happy.
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“Maintaining the illusion of uniqueness or exclusivity to one’s peers — ‘keeping up with Jones syndrome’ — has always been critical to the appeal of foreign brands in China,” said Adam Knight, co-founder of cross-cultural agency TONG, however. , these scarcity strategies will only add to the excitement and urgency of consumers. Additionally, they capitalized on Gen Z鈥檚 desire to stand out. 鈥淢aintaining the illusion of uniqueness or exclusivity to one鈥檚 peers 鈥?’Keeping up with Jones Syndrome’ 鈥?has always been critical to the appeal of foreign brands in China. Gone are the days when having a classic Chanel or LV bag was enough Go back.” Score with Chinese basketball fans. Long ago, Nike knew that the success of its shoes depended on the rise of basketball. That’s why Terry Rhoads, the former Nike China sports marketing director, even donated equipment to Shanghai schools in the 1990s and organized Shanghai’s first high school basketball league. Meanwhile, the NBA struck a deal with CCTV to broadcast its games, helping cement the popular American sport in local culture. Now, China has more than 625 million basketball fans, and the NBA China’s operating value is as high as 5 billion US dollars.
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KD’s shoes are on the way to return, and Lao Zhan’s signature shoes are also here. This time the return style is Nike Lebron 9 Low, the color matching name is “Reverse Liver Pool”, which is a tribute to Liverpool’s color matching, the upper is green, the side The swoosh is black, with red strokes on the outside, a red atmospheric pad on the midsole, and the logo of Liverpool on the heel. This color scheme was introduced because Lao Zhan is a shareholder of the team.
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In the end, this pair of Jordans is quite interesting. At present, only the GS model has been exposed, his classic AJ1 MID, but the swoosh on the side has disappeared, replaced by a holographic photo of Jordan himself, which has also made a flash card effect. The style is called “Hologram”, the color matching is quite conventional, black and white are combined together, and the side is the portrait of Jordan.
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In terms of design, the fresh fluorescent green has become the most eye-catching part of this pair of Air Jordan 1, making the original low-key white and black even more eye-catching. A large area of 鈥嬧€媤hite leather is matched with black side Swoosh, flying wing LOGO and shoe collar area. Finally, it is finished with a white midsole and black outsole. If you like it, please don’t miss it!
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Located at the crossroads of couture and sneaker culture, the Dior x Air Jordan sneaker has all the hallmarks of a successful collaboration. Now, the legendary shoe will hit Sotheby’s shelves.
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As a result, 5 million people signed up for the coveted kick on a first-come, first-served basis. In China, a separate online experience was held on WeChat. Resale prices skyrocketed when many expected to come home empty-handed: In 2020, the Dior x Air Jordan 1 High was the most expensive shoe on the secondary market at a whopping $13,000, according to StockX economists. Although the price later fell to an average of $7,000, it was still more than triple its original value of $2,200.
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The relationship between Jordan brand and Paris, a city full of artistic charm, has become stronger and stronger. During this decade, the cooperation between the two has never stopped. In 2019, Michael Jordan personally led Westbrook, Anthony and other signed stars to Paris to participate in the event. Deciphering China’s Dior and Jordan “Dior x Air Jordan” romance, the Supreme x Louis Vuitton collection has proven its staying power since its 2017 release — now resold for up to three times its retail price — but Dior x Louis Vuitton has proven its staying power since its 2017 release. The Air Jordan story is still being written.
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Air Jordan 1 Low OG “Mystic Navy” Why Jordan designed the 13th generation signature shoes for Paul but it is not available in the market? The reason is intriguing! J Balvin x Air Jordan II on the feet, in addition to the earlier cooperation with UNION LA, A Ma Mani茅re, etc., the recent sneaker information has exposed the joint design with singer J Balvin in advance. This J Balvin x Air Jordan 2 is designed in a gray and blue color scheme as a whole. The body and lining have a large area of 鈥嬧€媌lue sky and white cloud patterns and its personal Logo elements. Other details include cloud graphics on the heel and lining, and the inside of the tongue. ‘s personal branding and the iconic smiley on the heel. Perhaps more notably, the shoe also features a padded upper with LED detailing and a luminous rubber sole, which is a no-brainer. Without further ado, let’s look at our feet together. Off-White? x Nike Air Force 1 “Light Green Spark” on the foot, Travis Scott x Air Jordan I Low OG “Reverse Mocha” on the foot,
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