White Cement white cement was first released in February 1989. As one of the four OG first-year color schemes of the fourth generation of Air Jordan 4 shoes, in the trend at the time, not everyone could accept such a trendy and thought-provoking style. Design avant-garde basketball shoes appeared in the NBA arena. It has been more than 30 years since its first release, with 3 copies, or 4 releases. Prices have only roughly doubled in these four offerings, almost in line with price increases. It was first reproduced in 1999, ten years after it was first released. It was replicated a second time in 2012, followed by a return in 2016.
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This pair of girls’ exclusive AJ5 dog brother thinks it is also very beautiful. The white upper is matched with the pink midsole. The girly atmosphere is strong, and some orange embellishments are added to the details, which brightens up a lot. Although it is not a classic OG color matching, but The combination of white and pink, the dog brother still loves it, but the girls’ style can only be seen. Will the girls like this color matching?
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Fluorescent green is coming! The new Air Jordan 1 High OG “Visionaire” color matching created by Jordan Brand has released the official makeup photos a few days ago. It is expected that the shoes will be released on June 11. If you are interested, pay attention to the SNKRS update!
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Good news for OG sneaker players! Black and blue Air Jordan 1 Low is confirmed to be on sale! Undoubtedly great news for OG sneaker players!
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Let’s take a look at the appearance of Jordan Delta 3. This time, a high-top version and a low-top version are launched. The upper of the high-top version is more complicated, and the whole gives a feeling of functional wind. The upper is made of mono yarn. There is a checkered pattern, and there are some reinforcement designs on the upper. The neckline position feels independent, and the shoelaces are conventionally designed.
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First of all, let’s take a look at Jordan’s basketball shoes. Although the spy photos of the AJ37 generation have leaked, their main model is still the AJ36. These shoes have a good appearance and super performance. Several new color schemes have been exposed. The first is a joint model, which is a collaboration between Bal and AJ36 Low. The upper is made of black with some dark patterns on it. The lines on the neckline are more obvious. The outer edge of the shoelace hole is added with yellow lines. The tongue is made of suede material, and the inner lining is made of white outsole and black pattern combination. The midsole is also made of black, and the same is true for the outsole. The lines that were originally used as embellishments have become black and white patterns. The joint model has a tribal style and a high appearance. The second AJ36 LOW is more conventional, with a low-top shape, the upper is filled with light yellow, and black details are added to the tongue position. The Jumpman logo is expressed in lotus color, and there are raised dot patterns on the tongue. , is also filled with light yellow, with pink lines embellished, and the outsole is marbled. The overall feeling is relatively plain and pretty. The third pair is more powerful. It is a special model created by Jordan for NBA shooting coach Chris Matthews. The name is AJ36 Low “Lethal Shooter”. It can get the exclusive PE made by the brand, and the card surface is full. The texture and details of these shoes are perfect. Very in place, the upper is filled with black, and it becomes a suede material with dark patterns on it. There is a golden rose on the tongue, a golden splash of ink is added to the midsole, and a golden translucent crystal sole on the outsole. , the appearance is very high. The following pair of Air Jordan 36s are limited color matching. Can you see the relationship between him and Chinese culture? Brother Gou didn’t see it too much, but the shoes are pretty good-looking. The vamp is presented in a tie-dye style. It is composed of orange, blue, pink and other color transitions. The color blocks are more obvious, and the outsole is colorful and translucent crystal bottom, which is really too fancy. In the end, this pair of AJ36 is very strong. He is related to Anthony. Although the signature shoes have been discontinued, the brand is still very interested in him, and various PE styles are super attentive. Recently, a special model of AJ36 has been exposed on the Internet, which is related to a pair of shoes he wore in his early years. There are many details and he is very attentive. This pair of shoes is a special model made by Guage for its AAU League team (Team Melo). The full name is AJ36 Air Bakin PE Nike air bakin. His design inspiration is the sneakers NIKE worn by Guage when he participated in the AAU League in high school. Bakin, black and red, with a special texture on the upper, a very handsome color scheme, very meaningful, I believe the boys who get the shoes will be very happy.
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Launching in 2020, the Dior and Jordan brand collaboration is arguably one of the most hyped sneaker collaborations in recent history. A fusion of streetwear culture and haute couture, “Air Dior” debuted at Dior’s Pre-Fall 2020 collection in Miami before being teased by rapper Travis Scott and various leaked accounts online. With only 8,500 highs and 4,700 lows up for grabs, expectations are high.
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“Maintaining the illusion of uniqueness or exclusivity to one’s peers — ‘keeping up with Jones syndrome’ — has always been critical to the appeal of foreign brands in China,” said Adam Knight, co-founder of cross-cultural agency TONG, however. , these scarcity strategies will only add to the excitement and urgency of consumers. Additionally, they capitalized on Gen Z鈥檚 desire to stand out. 鈥淢aintaining the illusion of uniqueness or exclusivity to one鈥檚 peers 鈥?’Keeping up with Jones Syndrome’ 鈥?has always been critical to the appeal of foreign brands in China. Gone are the days when having a classic Chanel or LV bag was enough Go back.” Score with Chinese basketball fans. Long ago, Nike knew that the success of its shoes depended on the rise of basketball. That’s why Terry Rhoads, the former Nike China sports marketing director, even donated equipment to Shanghai schools in the 1990s and organized Shanghai’s first high school basketball league. Meanwhile, the NBA struck a deal with CCTV to broadcast its games, helping cement the popular American sport in local culture. Now, China has more than 625 million basketball fans, and the NBA China’s operating value is as high as 5 billion US dollars.
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