The upper is equipped with Flywire flying lines, and the midsole is the forefoot Zoom air cushion. The shoe shape is a bit like the ZK series. The ALL STAR color scheme is quite good. KD was selected as the first Western All-Star in the Los Angeles All-Star Game, and finally scored 34 points, with a very dazzling performance. Durant was also very strong that season, leading the Thunder to the playoffs and losing to the Mavericks. The return of this color scheme should evoke some people’s memories, right?
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While fame can create buzz, products still have to live up to the hype. Combining the best of both brands, this sneaker is based on the famous 1985 Jordan 1 silhouette 鈥?so famous that it sold for a staggering $560,000 at Sotheby’s in 2020 鈥?and the Dior logo Sexual white and grey colorway. Standout features include a Dior monogram within the Swoosh, a remix of the Jumpman Wings logo with “AIR DIOR” lettering, and a translucent outsole for a fresh and timeless look.
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“Maintaining the illusion of uniqueness or exclusivity to one’s peers — ‘keeping up with Jones syndrome’ — has always been critical to the appeal of foreign brands in China,” said Adam Knight, co-founder of cross-cultural agency TONG, however. , these scarcity strategies will only add to the excitement and urgency of consumers. Additionally, they capitalized on Gen Z鈥檚 desire to stand out. 鈥淢aintaining the illusion of uniqueness or exclusivity to one鈥檚 peers 鈥?’Keeping up with Jones Syndrome’ 鈥?has always been critical to the appeal of foreign brands in China. Gone are the days when having a classic Chanel or LV bag was enough Go back.” Score with Chinese basketball fans. Long ago, Nike knew that the success of its shoes depended on the rise of basketball. That’s why Terry Rhoads, the former Nike China sports marketing director, even donated equipment to Shanghai schools in the 1990s and organized Shanghai’s first high school basketball league. Meanwhile, the NBA struck a deal with CCTV to broadcast its games, helping cement the popular American sport in local culture. Now, China has more than 625 million basketball fans, and the NBA China’s operating value is as high as 5 billion US dollars.
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Let’s take a look at the appearance of Jordan Delta 3. This time, a high-top version and a low-top version are launched. The upper of the high-top version is more complicated, and the whole gives a feeling of functional wind. The upper is made of mono yarn. There is a checkered pattern, and there are some reinforcement designs on the upper. The neckline position feels independent, and the shoelaces are conventionally designed.
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It’s hard to lose with two kings on the field. In addition to being one of the most well-known premium brands in the world, DiorFirst, it is also in a leading position in localization. Since 2015, the 75-year-old French brand has tested a variety of digital strategies in China, creating a number of luxury firsts in the process: first on Moments; first on WeChat; and Take the lead in opening public accounts on Douyin and Bilibili. Not surprisingly, Dior was among the top 10 most valuable luxury brands in 2020, and was subsequently named the second favorite luxury brand among Chinese consumers in 2021.
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This pair of girls’ exclusive AJ5 dog brother thinks it is also very beautiful. The white upper is matched with the pink midsole. The girly atmosphere is strong, and some orange embellishments are added to the details, which brightens up a lot. Although it is not a classic OG color matching, but The combination of white and pink, the dog brother still loves it, but the girls’ style can only be seen. Will the girls like this color matching?
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At the same time, the Jordan brand has also been hailed as a catalyst for modern sneaker culture. That influence extends to China, where Jordan has invested heavily since 1997 by promoting basketball, partnering with local athletes and opening the largest Jordan store in Chengdu. In fact, while Nike’s sales plummeted due to the pandemic in fiscal 2020, Jordan Brand continued to shine, with revenue in China up more than 50% to nearly $1 billion.
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