Let’s take a look at the low-top version. In terms of appearance, Brother Gou thinks it is much better. The shape is more concise. The lines of the upper are similar to those of the high-top version. The position of the heel has been simplified. There is solid color rubber in the position, in short, this shoe is really too ordinary, and there is not much beauty in the design.
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The design of the midsole is relatively common, the drop between the front and rear palms is not too big, and the color of the midfoot and heel position is distinguished. The overall thickness is OK. The midsole uses a new technology, Formula 23 foam, which is in AJ37 and Luka 1st generation are also used, it is estimated that Jordan’s new models will have his presence.
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As a result, 5 million people signed up for the coveted kick on a first-come, first-served basis. In China, a separate online experience was held on WeChat. Resale prices skyrocketed when many expected to come home empty-handed: In 2020, the Dior x Air Jordan 1 High was the most expensive shoe on the secondary market at a whopping $13,000, according to StockX economists. Although the price later fell to an average of $7,000, it was still more than triple its original value of $2,200.
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It’s hard to lose with two kings on the field. In addition to being one of the most well-known premium brands in the world, DiorFirst, it is also in a leading position in localization. Since 2015, the 75-year-old French brand has tested a variety of digital strategies in China, creating a number of luxury firsts in the process: first on Moments; first on WeChat; and Take the lead in opening public accounts on Douyin and Bilibili. Not surprisingly, Dior was among the top 10 most valuable luxury brands in 2020, and was subsequently named the second favorite luxury brand among Chinese consumers in 2021.
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While fame can create buzz, products still have to live up to the hype. Combining the best of both brands, this sneaker is based on the famous 1985 Jordan 1 silhouette — so famous that it sold for a staggering $560,000 at Sotheby’s in 2020 — and the Dior logo Sexual white and grey colorway. Standout features include a Dior monogram within the Swoosh, a remix of the Jumpman Wings logo with “AIR DIOR” lettering, and a translucent outsole for a fresh and timeless look.
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