Now, with rumors swirling that Dior and Jordan will once again team up for three new colorways, the next chapter of the hype begins. But what exactly makes the pair so iconic and collectible in China and around the world?
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The sacai x Nike Cortez joint shoes are on the feet, and the latest Nike Dunk Low color matching “UCLA” is on the feet. Jordan is finally out of the hole shoes! Two ways to wear one pair of shoes! Nike and Jordan Brand have not launched sneakers, I believe many players are looking forward to it.
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“Basketball has always resonated with the Chinese population,” Ho told Jing Daily. “Huge star power and American culture, combined with a great respect for hard work and dedication, perpetuated the Chinese love of basketball and propelled Air Jordans into a status symbol of mass fashion, not just for this The admiration of the sport, but embodies all the star power, style, and charisma of the players.” Harnessing the power of celebrity, finally, the collaboration has big names in its corners. High-profile stars such as Daniel Arsham, Ashanti, and Kylie Jenner were among the first to get their hands on the shoe, releasing information about the shoe ahead of its official launch. Also in China, Air Dior was boosted by Chinese brand ambassador Wang Junkai, who rocked the entire capsule from head to toe in a video that has been viewed more than 16 million times. E-sports player Jackey Love, business tycoon Wang Sicong and fashion icons Jay Chou and Edison Chen are also showcasing the merchandise, touting their aspirations.
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In the end, this pair of Jordans is quite interesting. At present, only the GS model has been exposed, his classic AJ1 MID, but the swoosh on the side has disappeared, replaced by a holographic photo of Jordan himself, which has also made a flash card effect. The style is called “Hologram”, the color matching is quite conventional, black and white are combined together, and the side is the portrait of Jordan.
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