At the same time, the Jordan brand has also been hailed as a catalyst for modern sneaker culture. That influence extends to China, where Jordan has invested heavily since 1997 by promoting basketball, partnering with local athletes and opening the largest Jordan store in Chengdu. In fact, while Nike’s sales plummeted due to the pandemic in fiscal 2020, Jordan Brand continued to shine, with revenue in China up more than 50% to nearly $1 billion.
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Located at the crossroads of couture and sneaker culture, the Dior x Air Jordan sneaker has all the hallmarks of a successful collaboration. Now, the legendary shoe will hit Sotheby’s shelves.
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â–² Air Jordan 1 High OG “Chicago Reimagined” Adi will also be there, a re-creation of the classic! As one of the classics of the YEEZY series, the “Beluga” color scheme is about to usher in a new version. The YEEZY BOOST 350 V2 “Dark Beluga” color scheme is once again exposed to the real object. It is tentatively scheduled to be released this fall, and the specific date is to be determined temporarily! Obviously, this is a re-modification based on the OG color matching. On the basis of retaining the iconic orange stripes on the side and the words “SPLY-350”, the woven upper is presented in a darker brown, with a little gray and orange interspersed. At the same time, the midsole has also become darker. What do you think of this revision?
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Next, let’s talk about Nike’s actual combat shoes. Recently, there has been less news about Westbrook. Westbrook is very embarrassed this season, but the appearance and performance of the signature shoes are still quite strong. It’s a pity that it was not in his The shoes shine brightly, the shoes are good shoes, and the recently exposed color matching is also good, very classic White Infrared color scheme, black and white and red combination style, especially attractive.
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Summer is here, and domestic brands have launched slippers and sneakers, which are quite popular. Nike finally made a move. Jordan made a pair of sneakers, which are very interesting in appearance and gameplay. His name is Air Jordan Clog, with a low-top shape, the outer layer is a foamed shell, and there is an inner boot design. Strictly speaking, this pair of shoes is not a sneaker. There are too few openings on the upper. There are only a few openings at the toe and a slot at the heel. The breathability may not be very good. The shoes have the design of inner boots and can be taken out, that is to say, there are three ways to wear the shoes, one is combined together, the other is to wear the inner boots alone, and the other is to wear the outer shell alone. There are three different ways to wear them. feeling. The midsole of the shoes is still relatively thick, and the shape is quite handsome. Jordan’s classic crackle elements are added to the inner boots. The gray inner boots are matched with the beige shell. The overall appearance is not bad, and the shoe shape is very good. , is also relatively simple, very handsome shoes, but when Brother Gou sees these shoes, he always feels that his inner boots are like yeezy 350, and the outer shell is like yeezy hole shoes. I wonder if everyone will feel this way?
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While fame can create buzz, products still have to live up to the hype. Combining the best of both brands, this sneaker is based on the famous 1985 Jordan 1 silhouette — so famous that it sold for a staggering $560,000 at Sotheby’s in 2020 — and the Dior logo Sexual white and grey colorway. Standout features include a Dior monogram within the Swoosh, a remix of the Jumpman Wings logo with “AIR DIOR” lettering, and a translucent outsole for a fresh and timeless look.
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