The new “Air Jordan 37” is exposed. If nothing else, Jordan Brand will soon add the Air Jordan 37 to the boots series before the 2022-2023 NBA season~ There is already a preliminary exposure of the physical object + upper foot! A photo of Boston Celtics forward Jayson Tatum wearing the unreleased shoes was recently posted online. A leaked spec sheet was also shown, breaking down silhouettes of key elements. It is expected to feature design elements inspired by the Air Jordan 7, as seen in the ankle collar and multicolor outsole. Based on the pictures, the upper is expected to be made from a lightweight and translucent leno weave material, reinforced with an exoskeleton on the sides for support. According to previous leaks, the midsole of the shoe will include a double-layer Zoom bag in the forefoot, a carbon fiber plate in the midfoot and soft Formula 23 foam in the heel (also used in the new Jordan Luka 1). The Air Jordan Legacy 312 Low is coming in two colors. The Air Jordan Legacy 312 is named after Chicago’s area code 312. It combines the most classic elements including Air Jordan 3, Air Jordan 1 and Air Trainer 2, and is highly recognizable!
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“Maintaining the illusion of uniqueness or exclusivity to one’s peers — ‘keeping up with Jones syndrome’ — has always been critical to the appeal of foreign brands in China,” said Adam Knight, co-founder of cross-cultural agency TONG, however. , these scarcity strategies will only add to the excitement and urgency of consumers. Additionally, they capitalized on Gen Z鈥檚 desire to stand out. 鈥淢aintaining the illusion of uniqueness or exclusivity to one鈥檚 peers 鈥?’Keeping up with Jones Syndrome’ 鈥?has always been critical to the appeal of foreign brands in China. Gone are the days when having a classic Chanel or LV bag was enough Go back.” Score with Chinese basketball fans. Long ago, Nike knew that the success of its shoes depended on the rise of basketball. That’s why Terry Rhoads, the former Nike China sports marketing director, even donated equipment to Shanghai schools in the 1990s and organized Shanghai’s first high school basketball league. Meanwhile, the NBA struck a deal with CCTV to broadcast its games, helping cement the popular American sport in local culture. Now, China has more than 625 million basketball fans, and the NBA China’s operating value is as high as 5 billion US dollars.
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The Air Jordan Legacy 312 Low ‘White Turquoise’ Men’s Shoe is crafted to pay tribute to Michael Jordan’s legendary spirit. This shoe adopts a fresh color scheme, and the appearance is quite high. The heel is decorated with Tiffany color burst elements, inheriting the classic elements of Air Jordan shoes. Air Jordan Legacy 312 Low “White Turquoise” Air Jordan Legacy 312 Low “Light SmokeGrey” The upper is made of leather material, the color is classic black, white and gray stitching, and gray burst elements are added to the heel, inheriting the classic elements of Air Jordan shoes, with A rubber outsole completes the overall design. Air Jordan Legacy 312 Low “Light SmokeGrey” UNIK Limited Release | St眉ssy x Nike Air Force 1 Mid “Black Luxe Leather” UNIK Limited Release | LI-NING Cloud Tour Slay, Air Jordan 3 “Black Gold” is set! Released in October, Jordan will release the women’s exclusive Air Jordan 3 “Black Gold”. This Air Jordan 3 “Black Gold” is similar to the “Black Cement” colorway, with gold on the eyelets and ankles. Both the toe cap and the heel are made of classic cracked leather, and the body of the shoe is wrapped in full leather. The materials used can be said to be very conscientious. The AJ 3 will go on sale on October 6 this year, priced at $200. air Jordan 3 WMNS “Black Gold”
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Let’s take a look at the low-top version. In terms of appearance, Brother Gou thinks it is much better. The shape is more concise. The lines of the upper are similar to those of the high-top version. The position of the heel has been simplified. There is solid color rubber in the position, in short, this shoe is really too ordinary, and there is not much beauty in the design.
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At the same time, the Jordan brand has also been hailed as a catalyst for modern sneaker culture. That influence extends to China, where Jordan has invested heavily since 1997 by promoting basketball, partnering with local athletes and opening the largest Jordan store in Chengdu. In fact, while Nike’s sales plummeted due to the pandemic in fiscal 2020, Jordan Brand continued to shine, with revenue in China up more than 50% to nearly $1 billion.
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Let’s take a look at the low-top version. In terms of appearance, Brother Gou thinks it is much better. The shape is more concise. The lines of the upper are similar to those of the high-top version. The position of the heel has been simplified. There is solid color rubber in the position, in short, this shoe is really too ordinary, and there is not much beauty in the design.
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Recently, Jordan Brand’s sneakers have finally been exposed. There are two ways to wear a pair of shoes. The shoe body is made of one-piece foam material, the line design is quite simple, and there is a breathable hollow structure on the instep and heel. The sole seems to be quite thick, and it must feel good on the foot. The biggest highlight is that there are elastic inner boots inside the foam shell, showing gray burst cracks in knitting. The inner boot is removable, allowing the shoe to be worn two ways. Two pairs of insoles are included with the shoes, which should correspond to the wearing needs of two wearing inner boots and without inner boots. What do you think of these long-awaited Jordan sneakers? It will be released in the near future, we will continue to pay attention to the details and bring the latest reports as soon as possible. Air Jordan Clog Item No.: DN4890-101, the latest Air Jordan 11 colorway “Cherry” on the foot, this Air Jordan 11 uses a distinctive Varsity Red tone injected with the iconic patent leather material, as well as the lining, heel, Jumpman Logo, with the usual white leather With mesh material, finally equipped with ice blue translucent rubber outsole. Sure enough, the temperament is in place, and it is full of force! Without further ado, let’s witness it together. Air Jordan 6 Retro White & University Red Michael Jordan’s sixth-generation signature sneaker debuted in the 1990-1991 season as a boot to accompany him to his first championship in his career. An indelible memory in people’s hearts. This time, Air Jordan VI returns with exquisite color matching to help you easily deduce your summer look. The shoes are made of simple white leather as a whole, with the classic AJ6 breathable perforated design. At the same time, the Jumpman logo on the tongue, shoelace buckle, heel loop, and midsole are all decorated with red, some of which are integrated into white speckle design; in addition, it also combines The icy translucent outsole is crisp and crisp for a stand-out look.
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“Basketball has always resonated with the Chinese population,” Ho told Jing Daily. “Huge star power and American culture, combined with a great respect for hard work and dedication, perpetuated the Chinese love of basketball and propelled Air Jordans into a status symbol of mass fashion, not just for this The admiration of the sport, but embodies all the star power, style, and charisma of the players.” Harnessing the power of celebrity, finally, the collaboration has big names in its corners. High-profile stars such as Daniel Arsham, Ashanti, and Kylie Jenner were among the first to get their hands on the shoe, releasing information about the shoe ahead of its official launch. Also in China, Air Dior was boosted by Chinese brand ambassador Wang Junkai, who rocked the entire capsule from head to toe in a video that has been viewed more than 16 million times. E-sports player Jackey Love, business tycoon Wang Sicong and fashion icons Jay Chou and Edison Chen are also showcasing the merchandise, touting their aspirations.
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The second model is AJ8. Brother dog still likes this style, but the breathability of the shoes is really poor, and the wrapping ability is too strong. The upper is made of leather, and an “X”-shaped strap is added. The recent exposure is Taxi color matching, the classic black and yellow combination style, the dog brother thinks it is quite handsome.
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